SaaS Lawyer Chip Cooper Explains The FTC's Crackdown On Behavioral Ads

Atlanta, GA, April 16, 2011-

On March 14, 2011, the Federal Trade Commission (FTC) announced its first settlement in a behavioral advertising case. Leading SaaS lawyer explains for Web marketers the terms of the settlement and the FTC's blueprint tor compliance with its notice and opt out requirements.

"The FTC has previously issued a staff report regarding behavioral ads, but the Chitka case is the first case that's been settled", says Cooper. "The Chitka settlement is very important because it provides a blueprint for what the FTC requires for notice and opt out".

"Behavioral ads", explains Cooper, "are highly relevant and therefore profitable, and that's because they're based on anonymous data collected on how a user's computer browses the Internet, including websites visited, searches made, and content read."

"So, regulation of behavioral ads can have a huge impact on the Internet economy, adds Cooper.

To help Web marketers understand the FTC's requirements regarding behavioral ads, Cooper has published an article: The FTC Begins Crackdown On Behavioral Ads - Is Your Site In The Cross Hairs?. "Hopefully, this article will help Web marketers understand the new rules regarding behavioral ads," stresses Cooper.

"Today, more than ever - whether you're an email marketer or not - it's essential for webmasters to stay on top of legal developments", says Cooper. Cooper believes he's solved the dilemma with his bi-monthly, complimentary email newsletter, Website Law Alert. "It's free, and you can sign up at our DigiContracts.com site."

About Digital Contracts
Leading SaaS lawyer and Digicontracts.com founder Chip Cooper has automated the process of drafting your website legal forms for Website Legal Forms Generator to manage website liability exposure. Use his free online tool - Website Documents Determinator - to determine which documents your website really needs for website legal compliance. Discover how quick, easy, and cost-effective it is to draft your website legal forms at http://www.digicontracts.com/ .