New E-Book by Chip Cooper Shows How to Draft an FTC Guides Disclosure Policy

Atlanta, GA , January 4, 2010 -

Effective on December 1, 2009, online affiliates, resellers, bloggers, podcasters, video producers, and other producers of consumer-generated online content began to be regulated in their online endorsements and testimonials, and failure to comply can result in a hefty $11,000 fine imposed by the Federal Trade Commission. Now that the initial buzz on the Web has analyzed when and under what circumstances endorsers are required to disclose "material connections" with their advertisers, the next big questions are - how to actually disclose these connections, what are the elements of an FTC Guides Disclosure Policy, and how to write a one? A new e-book by leading Internet attorney Chip Cooper, FTC Guides - How to Comply - Legally (with legal forms and sample policies, $14), addresses the nuts and bolts of how to comply, and particularly, how to write and post an FTC Guides Disclosure Policy. (FTC Guides How to Comply - Legally).

"The big question I've been asked by a lot of my ecommerce clients is - how do we disclose the relationships that're required by the FTC Guides", says Chip Cooper, President of Digital Contracts and developer of the MyLegalFirewallTM website documents drafting service at DigiContracts.com. "There's not much available right now on the key requirement of the FTC Guides - drafting and posting an FTC Guides Disclosure Policy. I've tried to simplify the process with every-day language, complete with legal forms which are easy to use and adapt, in a very inexpensive and practical e-book format that's available for immediate download from my DigiContracts.com site", says Cooper.

Although he believes that the price for his FTC Guides e-book could have been set much higher than $14, Cooper believes it's important to keep the price low for all affected endorsers. "I just wanted to make sure that price would not be a factor in the purchase decision. We need to get the word out as quickly as possible about how to comply with the FTC Guides. The potential for an $11,00 fine is a significant concern", adds Cooper.

About Digital Contracts
Digital Contracts is a leading online contract drafting service for Internet, software, and information technology entrepreneurs. Digital Contracts offers a completely automated online service that helps software vendors, software and website developers, and webmasters determine which legal documents they need, and then guides them with an intelligent wizard though the process of drafting their legal documents. For more information, go to http://digicontracts.com/ or email Chip Cooper at chip@digicontracts.com .