February 24, 2010

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Dear {!firstname}:

Welcome to Your WEBSITE LAW ALERT by Chip Cooper and DigiContracts.com

Chip's Commentary:

Sometimes being self-employed sucks.

That's the opening line of an short article that recently appeared on ittybiz.com -- it's a good, quick, pithy read.

If you're self-employed with an online business, you'll like What to Do With the Worm at the Bottom of the Tequila Bottle?.

Should Your Affiliate Agreement Require Strict Compliance With CAN-SPAM, or More?

If you recruit and manage an affiliate network, you're probably aware that under the CAN-SPAM Act of 2003 (CAN-SPAM) you can be held liable for your affiliates' spam. Consequently, your affiliate agreement should address the spam issue. Should you simply require strict compliance with CAN-SPAM, or should you require a more restrictive approach?

And if you're an online marketer with no affiliate network, what are your rights to send unsolicited commercial email? And does the exercise of these rights make good business sense?

A little known provision of CAN-SPAM is the key to answering these questions. A clear understanding of this provision is essential, need-to-know information for affiliate program managers and all online marketers.

To learn about this CAN-SPAM provision, read my article Should Your Affiliate Agreement Require Strict Compliance With CAN-SPAM, or More?.

Comments From Digicontracts.com:

At our DigiContracts.com site, we offer 2 Web Affiliate Marketing Agreements:

Web Affiliate Marketing Agreement (Click-Wrapped), and

Web Affiliate Marketing Agreement (Executed).

Each of these agreements provides options for (i) strict compliance with CAN-SPAM, and (ii) CAN-SPAM compliance plus a prohibition against sending UBE.

Regards,

Disclaimer: this newsletter is for informational purposes only; it does not constitute legal advice, and should not be construed as such.

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"Determine Which Legal Documents Your Website Really Needs",
"Draft Your Own Website Privacy Policy", and
and "Write Your Own Website Marketing Copy - Legally",
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