October 26, 2009

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Dear {!firstname}:

Welcome to Your WEBSITE LAW ALERT by Chip Cooper and DigiContracts.com

Chip's Commentary:

My law firm has just completed a very profitable acquisition of one of our clients -- an all cash deal.

And there's a couple more in the works.

A recent article in The Boston Globe entitled "Harvest Time"contains this quote:

"There is huge pent-up demand to plant the seeds for growth over the coming years," says Ben Howe, chief executive America�s Growth Capital, a Boston investment bank focused on emerging growth companies. "That�s going to be most readily achieved through acquisitions."

This optimism is also reflected in in a recent survey by Foley and Lardner: Optimism on the rise for tech start-up execs.

"The fledgling signs of life in the economy are bringing optimism to the technology start-up sector, according to a new survey from one of the country�s top law firms. 72 percent of the respondents in Foley & Lardner�s fifth annual Emerging Companies Study said they expect emerging company valuations to grow over the next two years. That�s a record amount of optimism, and it contrasts sharply to the gloomy 38 percent who predicted growth in the 2008 survey."

Optimism is good.

New FTC Regs - Rules For Bloggers

By now, you're probably aware that the new FTC Guides re endorsements and testimonials consists of 2 sets of rules:

blogger rules - rules governing bloggers who pitch someone else's products or services through endorsements or testimonials, and

recruiter rules - rules governing those who recruit others (bloggers, affiliates, etc.) to pitch their products.

The article in my prior newsletter covered the basic principles of both sets of rules: 3 Critical Things Blog Site Webmasters Need To Know About The FTC's New Blog Regs.

This article drills down into the 1st set of rules - rules affecting bloggers: CliffsNotes For Bloggers To Avoid The FTC's $11,00 Fine For Endorsements.

I've read a lot of blog posts about the Guides, and most just say they threw up their hands in disgust after reading a couple of pages. It's an 81-page document, and its mostly legaleze.

Remember the CliffsNotes from your college days? I've tried to follow the CliffsNotes concept and cut through the legaleze.

Comments From Digicontracts.com:

We've received favorable comments regarding my article series on the topic of: Do You Own Your Website?

In case you missed one or more of these articles, I've provided the links below:

Do You Own Your SaaS Website? Part 1: 5 Copyright Myths Debunked,

Do You Own Your SaaS Website? Part 2 - Have You Considered Pre-Existing Elements?

Do You Own Your SaaS Website? Part 3 - Your Opt-In and Customer Lists.

Regards,

Disclaimer: this newsletter is for informational purposes only; it does not constitute legal advice, and should not be construed as such.

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