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September 28, 2009
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Dear {!firstname}: Welcome to Your WEBSITE LAW ALERT by Chip Cooper and DigiContracts.com
I enjoy reading Sonia Simone on copyrighting for online businesses. A fresh tidbit from Sonia: "Every tribe has a language Whether it's rabid fans of a sports team, residents of a neighborhood, members of a social class, or just people who share an interesting obsession, every tribe has a language. When you're writing to persuade a particular tribe, you've got to find the language that they use every day. Every time you say note-paper when they expect writing-paper, you send a signal that you're not one of them. Develop the novelist's habit of writing down scraps of conversation that you hear. Keep file folders of customer comments, and go through it looking for interesting turns of phrase. Don't "clean up" client testimonials too much-leave the linguistic quirks and oddities. Listen more than you talk, and read more than you write." |
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Stop and think about your website for a minute. Think about ownership. You're probably thinking of the typical website elements - web pages, content, and background software. Possibly even your domain name. Right? Have you ever considered that your opt-in and customer lists may be worth more than all of the typical website elements combined? You should. And a purchaser of your website business probably will. Have you protected and enhanced the value of these lists? Read the 3rd in the series entitled Do You Own Your SaaS Website? Part 3 - Your Opt-In and Customer Lists . |
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Check out our recent press release: New Legal Documents Service from Digital Contracts, Inc. Provides Revenue Stream for Open Source Software Companies Like DT Link, LLC. Regards,
Disclaimer: this newsletter is for informational purposes only; it does not constitute legal advice, and should not be construed as such. |
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Copyright © 2009 Chip Cooper |
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