July 28, 2009

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Dear {!firstname}:

Welcome to Your WEBSITE LAW ALERT by Chip Cooper and DigiContracts.com

Chip's Commentary:

"We live in uncertain times. Swine flu rages. Nukes proliferate. Bailouts beget bailouts. Heaven forbid you should make a big decision amid such turbulence... Having a hard time figuring what to do?" Got your attention?

This is the lead paragraph in futurist Peter Swartz's article the August edition of Wired magazine: "Your Future in 5 Easy Steps". It caught my attention.

He makes a case for "scenario planning" (and insists that it's not the same as prediction).

I remain a little skeptical.

Sometimes, things happen. Like when your planned outing is postponed by a violent summer thunderstorm. You can't control it. So, you just have to sit back and relax... and let it go.

Avoid False Advertising Claims

Many Internet entrepreneurs are lulled into sleep regarding potential liability for false advertising on their websites. They don’t serve banner ads or engage in pay-per-click advertising - and because of this, they incorrectly believe they are exempt from rules regarding false advertising. Nothing could be more incorrect - and more dangerous in terms of exposure to legal liability.

For a quick summary of the basic "need to know" information on avoiding false advertising claims, read my article entitled 5 Rules Your SaaS Website Should Follow to Avoid Claims For False Advertising .

Comments From Digicontracts.com:

On July 21, we "officially" launched the MyLegalFirewall Affiliate API program for website developers. Read our Press Release.

Important reminder: the deadline for implementation of the Red Flag Identity Theft rules was extended from May 1 to August 1 -- and the deadline's almost here.

For more information, read my 2008 article: Red Flag" Identity Theft Alert -- Is Your Site In The Cross Hairs?.

For additional information regarding how the FTC expanded its interpretation of the rules, read my 2009 article: SaaS And Ecommerce Sites - Don't Miss the May 1, 2009 "Red Flags" Deadline.

If you haven't yet complied with the rules, we offer a template for a Website Red Flag Identity Theft Policy.

Regards,

Disclaimer: this newsletter is for informational purposes only; it does not constitute legal advice, and should not be construed as such.

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