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July 8, 2008
SEND THIS NEWSLETTER TO A FRIEND |
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Dear {!firstname}: Welcome to Your WEBSITE LAW ALERT by Chip Cooper and DigiContracts.com
The July 4th holiday has always been one of my favorites. At the beach, the July 4th celebration is really special -- surf, lots of
good eats, and entertainment. And the fireworks over the ocean are spectacular! Some of the "private" fireworks
are almost as entertaining as the professional shows.
I used to be a fireworks junkie, but I've had so many close calls with
little "incidents" over the years (i.e. cherry bomb going off in the car and setting a neighbor's roof on fire), I've mellowed
a bit (much to the delight of my wife, Cathy). I'm more content now to enjoy watching the really good shows others
put on. |
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Commercial email is one of the most significant -- if not the most significant -- marketing tool of small ecommerce websites. For this reason, it's a good idea to stay current with the CAN-SPAM Act's email rules. In May, the Federal Trade Commission (FTC) approved several new rules for purposes of clarifying CAN-SPAM's requirements. For a summary of these important rules, click here. |
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Another comment of interest regarding the CAN-SPAM Act. On May 12, a U.S. District Court in California awarded MySpace, Inc. more than $224 million in damages under the CAN-SPAM Act and California's anti-phishing law. This was the largest award to date under the CAN-SPAM Act. The defendants were the infamous Sanford Wallace (a/k/a "Spam King") and his partner, Walter Rines. The pair created MySpace accounts and also highjacked existing ones so that they could send hundreds of thousands of spam messages. The CAN-SPAM Act has often been criticized as being too lenient on commercial emailers. This award will be ammunition for CAN-SPAM supporters that it's working as intended. Regards,
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"Website Law Alert" and my Special Report Copyright © 2008 Chip Cooper |
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