We'd like to be your headquarters for compliance with the FTC Guides, including your FTC Guides Forms and FTC Guides Disclosure Policy Form.

Effective December 1, 2009, the Federal Trade Commission (FTC) issued its revised Guides for the Use of Endorsements and Testimonials in advertising. The revised Guides focus on rules clarifying the use of endorsements. The Guides clearly establish the principle that both "advertisers" (online marketers that recruit affiliates, resellers, and bloggers) and their "endorsers" may be held liable for unsubstantiated, false, and deceptive marketing statements.

With our cost-effective subscriptions, you can draft your own Affiliate Marketing Agreement or SaaS Reseller Agreement online quickly and easily. These agreements provide FTC Guides clauses for compliance with the FTC Guides.

If legal review is needed, or a consultation is required for FTC compliance, I’m available to provide services through my law firm on an hourly basis by phone and email (separate agreement required).

FTC Guides E-Book (with Forms) Download for immediate delivery $14  Buy Now            Contents What are the FTC Guides? Advertisers: When do the FTC Guides Apply Endorsers: When do the FTC Guides Apply? What do the Guides Require Advertisers and Endorsers to do? How to Draft a Disclosure Policy ((includes examples, FTC Disclosure Forms, and Sample FTC Guides Disclosure Policy) Action Items for Advertisers (includes FTC forms and FTC affiliate agreement clauses) Action Items for Endorsers (includes FTC website forms with FTC Guides disclosure forms) Endorsers: Avoid unsubstantiated, False and Misleading Claims (includes examples) Why You Need to Implement Legal Compliance Documents for Your Website

These are the official documents from the FTC:

• Text of Federal Register Notice
• Text of Revised Guides